Launch of “One World. One Company.” at Raffles Hotel.
More than 250 people gathered at the big Ballroom at the iconic Raffles Hotel in Singapore tonight for the world launch of Fredrik Härén’s book “One World. One Company.”
A great venue for a book about having a global mindset as a business. After some mingle and networking Fredrik held a short 20 minute speech around the book and then the networking continued into the evening. Hundreds of books were bought at the event, so the demand for the book seems to be high.
The famous slogan for the hotel – “‘While at Raffles, why not visit Singapore?” – is a good summary of one of the messages of the book: that companies should focus on the values and characteristics of themselves, instead of those of the company’s country of origin.
“I have finished reading (The Developing World) and I enjoyed and found it thought provoking to say the least.”
– P Hoyer
Be Inspired by Books by Fredrik Härén
Fredrik has written a total of 9 books, of which 3 are translated into English.
“The Idea Book” is a combined book and notebook designed to develop your creative thinking skills.
It has sold close to 250 000 copies in over 60 countries, and has been included in “The 100 Best Business Books of All Time”.
“The Developing World“, is a book about how an explosion of creativity from the developing world is changing the world – and why the developed world need to start paying attention.
The Swedish edition of this book sold more than 35 000 copies and it is the one book which most readers have written back to us to thank us for how it changed their lives.
“One World. One Company.” is the latest book from Fredrik. A book about how “some of the best companies in the world is becoming global – and why you should too”. Fredrik has spent the last 4 years researching this book and he has never been more excited about launching a new book.
Need to inspire your team, or yourself, with some new ideas? Then read more about each of these books by clicking on the cover of each book here to the right. (there you can also order them.)
We are now happy to be able to announce that the local Swedish government of Älvklareby in Sweden is giving a way one copy of “The Idea Book for Parents” to all new parents in the municipality.
An Idea Book Fan
“I do not know how to write this without sounding cliché but your book, The Idea Book, is unbelivably inspiring.”
– Sebastian H
“I am a 21 year old student who just finished reading your book “The Developing World” and I just want to thank you for the great messages in the book.”
– Caroline H
A Fan of The Idea Book
“I am a die hard fan of The Idea Book…I open it several time a week to get the juices flowing and have shared it with many co-workers.”
– Patrick R