27 February 2013
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Launch of “One World. One Company.” at Raffles Hotel.

More than 250 people gathered at the big Ballroom at the iconic Raffles Hotel in Singapore tonight for the world launch of Fredrik Härén’s book “One World. One Company.”

A great venue for a book about having a global mindset as a business. After some mingle and networking Fredrik held a short 20 minute speech around the book and then the networking continued into the evening. Hundreds of books were bought at the event, so the demand for the book seems to be high.

The famous slogan for the hotel – “‘While at Raffles, why not visit Singapore?” – is a good summary of one of the messages of the book: that companies should focus on the values and characteristics of themselves, instead of those of the company’s country of origin.

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