When Dorji Dhradhul served as Dzongda (Governor) of Gasa in Bhutan he wanted to reduce the problem with trash in the region. So he gave every public servant (including himself) a bag, and the instructions that when they were out in society and saw some trash, they should pick it up. At the end of the year, the public servant that had collected the most trash was rewarded with a price.
Talk about “Walking the talk…”
I interviewed Dorji Dhradhul today about what the world can learn about creativity from Bhutan as part of my research for my upcoming book “The World of Creativity” coming with Wiley in November 2025. His insights around creativity, which I will share in the book, were nothing short of profound.
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