MIMA (Make It More Awesome) (Episode 221)

A couple of days ago I experienced the amazing feeling of taking a cold swim and a hot sauna bath in an abandoned mine 80 meters below ground. ‘The lady of the mine sauna ritual – with mining guide‘ is in Dalarna Sweden.

Words or pictures cannot describe how unique this experience was.

The woman running this show told me that the mine had been re-discovered by a bunch of teenagers who went there to dive. Later, when they got older, started bringing friends there and it turned into an adventure mine where guests could climb and dive in the mine.

It was already then an amazing experience.

But then one of their diving guests, a man from Finland, who had just done a dive in the cold water said to them “You should have a sauna here!”.

And the organizers ran with the idea and the “Sauna in a mine” was born.

To me this is a perfect example of MIMA – Making It (even) More Awesome.

An experience that was already unique (diving in a mine) became even MORE unique when the sauna was added.

This is the lesson for today: What is your most awesome product or service? How can you make it even more awesome?

Creativity is the art and skill of constant awesomeness and improvements.

Me with the woman running the sauna experience